Product Growth Lead for Apps

About the role

Aperture is seeking a senior Product Growth professional to own the full post‑acquisition funnel for app and subscription products. You will shape onboarding, activation, monetisation and retention strategies while working directly with the founder and client teams.

Key responsibilities

• Design and optimise onboarding flows to drive true activation, not just registration.
• Define activation criteria for each product, build frameworks and run rigorous A/B tests.
• Develop commitment‑screen and paywall strategies, including copy, timing and sequencing.
• Craft monetisation approaches such as pricing presentation, upsell sequencing and trial‑to‑paid conversion.
• Analyse cohorts, identify churn points, and create win‑back and engagement loops.
• Conduct client‑facing growth audits and deliver actionable recommendations.

Required profile

• Proven experience owning onboarding and activation for consumer apps, SaaS or subscription businesses.
• Track record of materially improving activation rates through structured experimentation.
• Deep understanding of paywall mechanics and key metrics (ARPU, ARPPU, LTV, payback period).
• Strong communication skills to translate funnel analysis into clear recommendations for non‑technical audiences.

Required skills

• Rigorous A/B testing methodology with statistical significance awareness.
• Advanced cohort analysis and churn segmentation.
• Familiarity with analytics tools such as Mixpanel, Amplitude, PostHog or Braze.
• Knowledge of behavioural psychology principles applied to onboarding.