Product Marketing Executive

About the role

Faria Education Group is seeking a Product Marketing Executive to drive the go‑to‑market success of its education technology suite. You will translate product capabilities into clear, compelling messaging that helps schools understand the value of solutions such as ManageBac+, OpenApply and Atlas.

Key responsibilities

• Refine value propositions and messaging across the product portfolio, turning features into customer benefits for educators and administrators.
• Support go‑to‑market plans for launches, feature releases and campaigns, creating landing pages, blogs, one‑pagers, email copy and product decks.
• Develop sales enablement collateral including battlecards, objection‑handling guides and competitive messaging.
• Conduct customer interviews, market research and competitor analysis to inform messaging and buyer personas.
• Collaborate with Product, Sales, Demand Generation, Design and Content teams to coordinate timelines, briefs and deliverables.

Required profile

• 1‑3 years of experience in product marketing, content marketing, copywriting or a related role.
• Excellent written English with strong storytelling and the ability to simplify technical concepts.
• Highly organised, detail‑oriented and comfortable managing multiple projects and stakeholders.
• Degree in Marketing, Communications, Journalism, English, Business, Education or a related field.

Required skills

• HubSpot
• WordPress
• Google Analytics
• ClickUp
• Proficiency with AI tools for content creation

What we offer

• Competitive salary based on experience with performance bonuses.
• Monthly health & wellness allowance.
• Office lunches and team socials.
• Professional development opportunities and an unlimited book budget.