Product Marketing Manager

About the role

Primer is building the unified infrastructure for global payments. As a Product Marketing Manager you will own the go‑to‑market strategy for the newly created Partners team, shaping messaging, positioning and launch plans to drive market adoption.

Key responsibilities

• Develop and execute the partner marketing engine, from strategy through launch, in close collaboration with the broader marketing team.
• Work with Partner product managers and commercial teams to define target audiences and craft compelling messaging that differentiates Primer’s partner capabilities.
• Translate technical product details into clear, buyer‑focused narratives for partners and merchants.
• Synthesise partner, merchant, sales and market research feedback into a coherent strategic perspective that guides messaging and GTM approaches.
• Monitor and report on the effectiveness of product marketing initiatives, using data to optimise strategies and achieve business goals.

Required profile

• 4+ years of B2B SaaS marketing or product marketing experience with a track record of launching successful products.
• Ability to turn technical product details into messaging that resonates with non‑technical buyers or partners.
• Experience conducting competitive and buyer research and translating findings into actionable recommendations.
• Strong project‑management skills, capable of handling multiple initiatives in a fast‑paced environment.
• Experiment‑mindset, taking ownership of outcomes and driving work with minimal oversight.
• Nice‑to‑have background in payments, fintech or infrastructure products, or willingness to acquire domain knowledge quickly.
• Creative judgment to brief teams and agencies and push for sharper, unexpected ideas.
• Experience in two‑sided marketplaces, balancing supply‑side and demand‑side value propositions.

What we offer

• Fully remote, globally distributed work environment.
• Competitive share options.
• Uncapped holiday with a minimum of 25 days.
• Co‑working space access in major cities.
• Workations and an annual company retreat.
• Top‑of‑the‑line equipment and £500 home‑office stipend.
• Generous learning budget.
• Private medical insurance and additional location‑based perks.