Regional Activation Lead (12‑Month Fixed‑Term)

About the role

We are seeking a Regional Activation Lead to drive media activation for a globally recognised consumer brand across the EMEA region. Based in London with a hybrid working model, you will lead a multi‑market team, shape media strategy and deliver integrated campaigns that combine paid social, programmatic and emerging digital channels.

Key responsibilities

• Lead and inspire a high‑performing regional team spanning several markets and media disciplines.
• Partner with senior client stakeholders to define media strategy and achieve commercial targets.
• Oversee end‑to‑end activation across Paid Social, Programmatic, Digital and emerging channels.
• Integrate media, data, technology, creative and operations to deliver seamless campaigns.
• Build and maintain partnerships with major media platforms, identifying innovation opportunities.
• Ensure regional campaigns are executed consistently while allowing local flexibility.
• Drive operational excellence, team development and continuous improvement.
• Champion AI, automation and creator‑led media to keep campaigns ahead of the curve.

Required profile

• Proven experience leading regional or global media teams in an agency or large in‑house environment.
• Strong background in digital media strategy, planning and activation.
• Demonstrated ability to manage complex, multi‑market stakeholder relationships.
• Comfortable influencing senior clients and presenting strategic recommendations.
• Experience working with high‑profile global brands on integrated media campaigns.

Required skills

• Paid Social advertising platforms (e.g., Meta, TikTok).
• Programmatic advertising tools (e.g., DV360, The Trade Desk).
• AI‑driven media optimisation and automation tools.
• Data‑driven campaign measurement and reporting.

What we offer

• 12‑month fixed‑term contract with a competitive salary of £80‑85k per year.
• Hybrid working arrangement in London.
• Opportunity to lead a high‑visibility role within a leading media network.
• Access to cutting‑edge media technology and innovation projects.