Regional Marketing Director – Hospitality

About the role

We are seeking an experienced Regional Marketing Director to lead the marketing strategy for a portfolio of hospitality brands across the region. Reporting to senior leadership, you will shape and execute integrated campaigns that drive brand awareness, guest acquisition and revenue growth.

Key responsibilities

• Develop and implement a regional marketing strategy aligned with business objectives and growth plans.
• Lead brand positioning, campaign creation and market activation across multiple locations and concepts.
• Drive customer acquisition, retention, loyalty and lifetime value through integrated programs.
• Oversee digital marketing performance, including paid media, SEO, CRM, social media, content and marketing automation.
• Manage regional marketing budgets and ensure strong return on investment.
• Analyse market trends, consumer insights and competitor activity to identify growth opportunities.
• Partner with operations and commercial teams to support occupancy, footfall, revenue and profitability targets.
• Lead agency relationships and external partners to ensure best‑in‑class execution.
• Build, mentor and develop a high‑performing regional marketing team.
• Establish KPIs and reporting frameworks to measure campaign effectiveness and business impact.

Required profile

• 10+ years of progressive marketing experience with significant leadership responsibility.
• Proven experience in the hospitality sector (hotels, restaurants, leisure, lifestyle).
• Track record of delivering measurable commercial results through integrated marketing strategies.
• Experience managing multi‑site or regional marketing operations.
• Strong analytical and commercial acumen with the ability to translate insights into action.
• Demonstrated ability to lead and develop high‑performing teams.
• Bachelor’s degree in Marketing, Business or a related field; postgraduate qualifications are a plus.

Required skills

• Paid media
• SEO
• CRM
• Social media
• Content marketing
• Marketing automation