Regional Sales Manager – Convenience Channel (London)

About the role

We are seeking two Regional Sales Managers to lead high‑performing field sales teams across South and North London. You will own a territory, drive revenue growth and shape the commercial strategy for the convenience channel.

Key responsibilities

• Lead, coach and develop a team of Business Development Managers.
• Drive regional sales performance, revenue growth and profitability.
• Increase distribution, market share and customer penetration.
• Recruit and grow team headcount.
• Manage performance through KPIs, coaching and development plans.
• Support key account growth and commercial opportunities.
• Deliver strong field execution across the region.
• Provide market insight and contribute to regional strategy.

Required profile

• Proven experience managing field‑based sales teams.
• Strong background in FMCG, convenience or wholesale‑led sales.
• Track record of delivering revenue growth and meeting commercial targets.
• Experience coaching, developing and performance‑managing teams.
• Deep understanding of route‑to‑market and field execution.
• Hands‑on, commercially driven leadership style.

Required skills

What we offer

• Competitive salary (GBP 45,000‑60,000 per year).
• Performance bonus.
• Car allowance.
• Career progression opportunities.
• Chance to lead and grow a region within a growing business.