Sales Director – EMEAI Region

About the role

We are looking for a dynamic Sales Director to lead and develop our sales organisation, driving growth of Afton’s solutions across the EMEAI region. The role can be based in Bracknell (UK) or Paris (France) and requires regular travel throughout the territory.

Key responsibilities

• Implement and coordinate strategic sales plans for the EMEAI market.
• Collaborate with marketing to anticipate end‑user needs and prioritise sales opportunities.
• Lead the sales team, ensuring adherence to internal processes and timely resolution of customer concerns.
• Coach the team on Afton’s selling methodology to maximise solution adoption and retention.
• Develop senior‑level relationships with key accounts and ensure delivery of quality solutions.
• Manage the travel & expense budget in line with regional sales targets.
• Provide annual AOP forecasts and contribute to long‑range planning.
• Feed technical service requests into the New Product Development process and support market introductions.

Required profile

• Bachelor’s degree in Marketing, Business, or a technical/scientific field.
• Proven leadership experience in sales management with increasing responsibility.
• Strong business acumen, ethical sales practices and a track record of meeting sales targets.
• Excellent analytical and financial management skills.
• Ability to develop and execute strategic and tactical plans.
• Experience managing multiple regions and a broad product portfolio.

Required skills