Sales Manager – SaaS & Hardware (UK/EU)

About the role

We are seeking an experienced Sales Manager to lead SaaS and device‑hardware sales across the UK and Europe. Reporting to the VP of Sales, you will own the full sales cycle, from prospecting to contract award, for high‑security customers such as law enforcement, defence and critical infrastructure.

Key responsibilities

• Achieve an annual sales quota and consistently meet revenue and margin targets.
• Lead complex, consultative sales opportunities from engagement to signature.
• Build and maintain a qualified pipeline with accurate Salesforce forecasting.
• Develop and execute the UK/EU sales strategy in line with growth ambitions.
• Establish strategic relationships with users and executive stakeholders.
• Partner with pre‑sales, engineering and product teams to design technical solutions.
• Run customer evaluations, demos, proof‑of‑concepts and pilot deployments.
• Expand existing accounts and nurture channel and technology partners.
• Represent the company at customer meetings, exhibitions, conferences and industry events, feeding market intelligence back to the business.

Required profile

• 5+ years of enterprise technology sales experience with a proven record of success.
• Experience managing complex, consultative sales cycles and engaging senior decision‑makers.
• Strong understanding of enterprise software, surveillance, networking, AI or security technologies.
• Excellent commercial awareness and ability to build compelling business cases.
• First‑class presentation, negotiation and communication skills.
• Willingness to travel extensively across the UK and Europe.
• Right to work in the UK and ability to obtain UK security clearance (SC).

Required skills

• Salesforce

What we offer

• Competitive salary £70,000‑£80,000 per year.
• Home‑based working arrangement with regular travel.
• Opportunity to sell cutting‑edge IoT, edge‑software and AI‑enabled solutions.