Sales Operations Manager

About the role

We are looking for a commercially‑minded Sales Operations Manager to act as the primary link between Avolites, our global distributor network and remote sales agents. You will ensure accurate forecasting, coordinate demand with production and procurement, and help deliver excellent customer service.

Key responsibilities

• Build and maintain strong relationships with global distributors as their day‑to‑day contact.
• Monitor distributor stock levels, analyse forecasts, sales trends and customer feedback.
• Consolidate and validate information from remote sales agents to support forecasting, CRM accuracy and production planning.
• Maintain accurate CRM records for distributor activity, forecasts and customer interactions.
• Translate demand forecasts into manufacturing requirements, working closely with procurement and production.
• Identify and communicate supply risks, stock shortages or changes in demand.
• Collaborate across sales, procurement, production and senior management to ensure customer requirements are understood and delivered.
• Manage customer expectations professionally, including with senior stakeholders.
• Represent the company at trade shows and industry events.

Required profile

• Experience in sales operations, demand planning, distributor management or production coordination within manufacturing.
• Strong understanding of forecasting, inventory management and production planning.
• Excellent communication and relationship‑building skills, confident working with international distributors and senior customers.
• Commercially aware, highly organised and able to manage multiple priorities.
• Analytical, proactive and comfortable working in a collaborative, small‑business environment.
• Willingness to travel for trade exhibitions and company events.

Required skills

• CRM systems
• Excel
• PowerPoint