Sales Performance Manager – Southern Region

About the role

This field‑based position supports a network of franchised automotive retailers across the South West of England, from Southampton to Cornwall. You will drive retailer performance, increase market share and ensure dealerships meet ambitious sales targets while delivering a consistent customer experience.

Key responsibilities

• Deliver sales volume, market share and profitability targets across the South West territory.
• Build and maintain strong relationships with dealer principals, general managers and sales teams.
• Develop retailer action plans to improve sales performance and customer outcomes.
• Analyse sales data, market trends and competitor activity to identify growth opportunities.
• Implement national sales campaigns and commercial initiatives within the dealer network.
• Conduct regular retailer performance reviews using agreed KPI measures.
• Support dealers with forecasting, stock management and sales process improvement.
• Drive brand standards and ensure a consistent customer experience across the network.
• Provide coaching, guidance and best‑practice support to retailer teams.
• Prepare territory reports and performance updates for senior management.

Required profile

• Significant experience within automotive sales, dealer network development, regional operations or field‑based OEM roles.
• Strong understanding of franchised dealer operations and retail performance management.
• Proven track record of delivering sales growth through dealer networks.
• Experience influencing senior stakeholders including Dealer Principals and Group Directors.
• Strong commercial awareness with excellent analytical and reporting skills.
• Highly organised, self‑motivated and capable of managing a large geographical territory.
• Excellent relationship‑building, communication and negotiation skills.
• Full UK driving licence and willingness to travel extensively throughout the region.

Required skills

• Full UK driving licence.

What we offer

• Salary £52k plus £2.2k bonus and world‑class car scheme.
• Opportunity to work with a leading automotive manufacturer across a diverse South West territory.