Search Engine Optimization (SEO) & AI Search Specialist

About the role

We are seeking an experienced SEO & Organic Growth Specialist to lead our search strategy across multiple clinic websites in London. You will work closely with senior management, developers and the marketing team to boost website traffic, patient enquiries and bookings.

Key responsibilities

• Develop and execute SEO strategy for six clinic locations.
• Conduct technical SEO audits, fix crawl/indexing issues and improve Core Web Vitals.
• Perform keyword research, optimise landing pages and create SEO content briefs.
• Manage local SEO, Google Business Profiles and reputation management.
• Design strategies for emerging AI search platforms (ChatGPT, Google AI Overviews, Gemini, Perplexity).
• Monitor performance with GA4 and Google Search Console and produce monthly insight reports.

Required profile

• 5+ years of SEO experience (agency or in‑house) with proven traffic and lead growth.
• Experience managing SEO for multi‑location businesses.
• Strong technical and local SEO knowledge.
• Interest in AI‑powered search and Generative Engine Optimisation.

Required skills

• Google Search Console
• GA4 (Google Analytics 4)
• Google Tag Manager
• SEMrush
• Ahrefs
• Screaming Frog
• Core Web Vitals optimisation
• Schema markup and website architecture
• Keyword research and technical SEO audits
• Familiarity with AI search platforms (ChatGPT, Google AI Overviews, Gemini, Perplexity)

What we offer

• Flexible working options: full‑time, part‑time, freelance or contract.
• Opportunity to shape SEO strategy for a leading aesthetics and healthcare group.