Senior Brand Designer, Web

About the role

Synthesia, an AI video platform for business, is looking for a Senior Web Designer to shape how millions of people discover and understand the company, from its homepage and product launches to the systems that help ship pages quickly. The role reports to the Director of Brand Design and joins a team of seven brand, web and motion designers, working closely with Growth, Product Marketing and Web Engineering. It is based in London (ideally) or elsewhere in Europe, with minimal travel.

Key responsibilities

• Design and own high-impact pages across synthesia.io, from the homepage and product pages to pricing and solutions.
• Bring product launches to life with standout hero moments and clear storytelling.
• Design interactive pages and experiences, such as product demos and tools, that let users try Synthesia.
• Design for conversion by sharpening hierarchy, messaging, CTAs and sign-up flows, using data to guide decisions.
• Partner with Growth on experiments and A/B tests, learning fast and iterating.
• Evolve the web design system (components, templates, tokens) with engineering and build self-serve templates for SEO, campaign and report pages.
• Own quality from Figma to live, including clean handoff, responsive specs and QA in build.

Required profile

• A strong portfolio of shipped, live web work showing visual craft, systems thinking and attention to detail.
• Proven experience designing for conversion, with evidence of measurable impact.
• Fluent written and spoken English.
• Experience at a B2B SaaS or technology company is a plus; experience with AI tools, web motion, experimentation tools, analytics or multilingual sites is also a plus.

Required skills

• Fluency in typography, layout, hierarchy, colour and interaction fundamentals.
• Deep experience with Figma and component-based systems, including auto layout, variables and libraries.
• Experience designing CMS-driven, modular and responsive websites, with an understanding of accessibility, performance and SEO.
• Web motion skills (Rive, Lottie, After Effects) or prototyping interactive experiences in code is a plus.