Senior CRM Manager

About the role

The Senior CRM Manager will lead the day‑to‑day CRM programme for a leading multi‑channel retailer. Working within an established marketing team, you will shape CRM performance and enhance the customer experience across email, SMS and automated journeys.

Key responsibilities

• Own the planning, execution and optimisation of multi‑channel CRM campaigns.
• Develop segmentation and personalisation strategies to boost engagement.
• Analyse customer behaviour and campaign results, turning insights into actionable recommendations.
• Manage the CRM campaign calendar and align activities with broader trading priorities.
• Monitor performance against KPIs and drive continuous improvement.
• Collaborate with Ecommerce, Loyalty, Data and Technology teams to deliver best‑in‑class experiences.

Required profile

• Proven experience as a CRM Manager or Senior CRM Manager in retail, ecommerce or a consumer‑facing business.
• Strong commercial thinking combined with a customer‑first mindset.
• Ability to use data to deliver measurable improvements in engagement, retention and lifetime value.

Required skills

What we offer

• Fixed‑term contract with a competitive salary and benefits.
• Opportunity to make an immediate impact in a fast‑paced retail environment.
• Collaboration with cross‑functional teams and exposure to a large customer base.