Senior Data Analyst – Hybrid, London

About the role

We are seeking a Senior Data Analyst to own analytics within a growing business where data drives commercial performance. Working closely with senior stakeholders across commercial, marketing, product and finance, you will deliver insights across digital products, events, subscriptions and CRM systems.

Key responsibilities

• Build and maintain dashboards and KPI reporting for digital products, events, subscriptions and CRM systems.
• Analyse audience behaviour, campaign performance and product usage to provide actionable insights.
• Produce regular and ad‑hoc reporting, including campaign and event performance analysis.
• Partner with commercial, marketing, product and finance teams to define reporting requirements.
• Present insights clearly to both technical and non‑technical audiences.
• Support data quality by investigating anomalies and improving reporting accuracy.
• Collaborate with data engineering and external partners to enhance reporting infrastructure.
• Drive continuous improvement of reporting processes, dashboard usability and data standards.

Required profile

• Strong commercial experience in data analysis or business intelligence.
• Advanced SQL skills and experience with cloud data platforms such as BigQuery.
• Experience with GA4 and Google Tag Manager.
• Proven experience building dashboards using Looker Studio, Power BI or Tableau.
• Strong Excel and Microsoft 365 skills.
• Experience working with CRM and marketing data.
• Ability to translate complex data into clear business recommendations.
• Experience in media, publishing, events or subscription‑based businesses is beneficial.

Required skills

• SQL
• Google BigQuery
• GA4
• Google Tag Manager
• Looker Studio
• Power BI
• Tableau
• Excel
• Microsoft 365
• CRM platforms

What we offer

• Salary up to £50,000 per year.
• Hybrid working with two days per week in the office.
• Performance‑related bonus.
• 25 days annual leave plus bank holidays.
• Private medical insurance and income protection.
• Flexible working and enhanced family leave.
• Opportunity to take ownership within a growing data function.