Senior Data Analyst II

About the role

We are looking for a Senior Data Analyst II to lead advanced analytics across the customer lifecycle, turning complex data into clear commercial insights that drive growth. You will partner with marketing, data engineering and operations to embed a data‑informed culture and influence strategic decisions.

Key responsibilities

• Lead multi‑source analysis across acquisition, engagement, retention and lifecycle to identify growth drivers and trends.
• Design and maintain executive dashboards and KPI frameworks, automating reporting and performance narratives.
• Diagnose journey performance (triggers, paths, drop‑offs, fatigue) and recommend optimisation actions.
• Partner with MarTech, Data Engineering and Ops to ensure scalable, high‑quality data and governance.
• Translate analytics into clear commercial recommendations influencing campaigns and investment decisions.
• Set and embed best practices in measurement, experimentation and KPI design, and mentor junior analysts.

Required profile

• Advanced SQL proficiency and strong experience with analytics tools, statistical methods and enterprise dashboards.
• Expertise in A/B and multivariate testing, attribution models, lifecycle metrics and causal analysis.
• Experience with CDPs, journey orchestration, segmentation and data‑privacy practices.
• Proven ability to convert complex data into actionable insights for senior stakeholders.
• Commercial mindset with experience influencing decisions in global environments.

Required skills

• SQL
• Power BI
• Tableau
• Oracle Analytics
• Advanced Excel
• A/B testing
• Multivariate testing
• Attribution modeling
• Lifecycle analysis
• Causal analysis
• Customer Data Platforms (CDP)
• Journey orchestration
• Segmentation
• Data privacy and GDPR compliance

What we offer

• Generous holiday allowance with the option to buy additional days.
• Health screening, eye‑care vouchers and private medical benefits.
• Wellbeing programmes and life assurance.
• Competitive contributory pension scheme and share‑option plan.
• Travel season‑ticket loan and electric‑vehicle scheme.
• Optional dental insurance and parental leave.
• Employee assistance programme and access to emergency care.
• Learning and development resources and employee discount scheme.