Senior Digital Analyst (Hybrid, Manchester)

About the role

The company is a well‑established digital platform business focused on technology, data and customer experience. Their analytics ecosystem is deeply embedded across product, engineering, marketing and data science, providing rich behavioural data for decision‑making. You will work in a collaborative, hybrid environment (three days a week onsite) to drive measurable business impact.

Key responsibilities

• Analyse customer behaviour across complex digital journeys to identify product and commercial improvement opportunities.
• Develop audience measurement frameworks and deepen understanding of customer segments and behaviours.
• Work directly with event‑level behavioural data to generate actionable insights.
• Explore and validate tracking implementations to ensure accurate measurement of interactions.
• Translate analytical findings into recommendations for product, engineering, marketing and data‑science stakeholders.
• Support personalisation initiatives through audience analysis and behavioural insight.
• Apply statistical techniques to answer business and product questions.
• Investigate customer journeys, conversion behaviours and engagement patterns.
• Contribute to experimentation and testing programmes where relevant.
• Lead analytical projects from problem definition through to stakeholder recommendation.

Required profile

• Strong commercial experience in product, digital, web or customer analytics.
• Advanced SQL skills and experience with large‑scale behavioural or event‑level datasets.
• Proven experience analysing customer journeys, user behaviour and digital product performance.
• Deep understanding of tracking methodologies and digital measurement frameworks.
• Ability to communicate complex analytical findings clearly to technical and non‑technical audiences.
• Experience partnering with product, engineering, marketing or data‑science teams.
• Strong statistical knowledge and a structured approach to problem solving.
• Comfortable managing ambiguous business questions and translating them into analytical solutions.

Required skills

• SQL

What we offer

• Salary up to £70,000 with flexibility for exceptional candidates.
• 10% annual share award.
• Hybrid working model – three days per week in the Manchester office.
• Access to a mature analytics and data environment with rich behavioural datasets.
• Exposure to product, engineering, data‑science and AI teams.
• Strong career development opportunities within a large analytics community.
• High visibility and influence across product and business decision‑making.