Senior Individual Giving Manager

About the role

Join a leading UK charity as a Senior Individual Giving Manager, leading a team of three and driving a multi‑channel fundraising programme spanning donor acquisition, cash appeals, lotteries, digital campaigns, in‑memory giving and legacy fundraising. This strategic, hands‑on role is responsible for growing sustainable income, optimising supporter journeys and using data‑driven insights to increase donor engagement and long‑term value.

Key responsibilities

• Lead and develop the Individual Giving team, managing three direct reports and driving high performance against ambitious fundraising targets.
• Shape and deliver the Individual Giving strategy, aligning fundraising activity with wider organisational objectives.
• Oversee a diverse portfolio including cash appeals, donor acquisition, paid social, telemarketing, raffles, lotteries, in‑memory giving and legacy fundraising.
• Embed a test‑and‑learn culture, continuously optimising campaigns to improve supporter acquisition, retention and lifetime value.
• Use data, insight and ROI analysis to inform decision‑making, forecasting, budgeting and campaign performance.
• Manage and enhance multi‑channel supporter journeys, ensuring an excellent donor experience across all touchpoints.
• Collaborate with marketing, communications, finance and supporter care teams to deliver integrated fundraising campaigns.
• Identify new income opportunities, monitor sector trends and ensure compliance with relevant regulations and best practice.

Required profile

• Proven experience in Individual Giving fundraising with a track record of income growth across donor acquisition and retention programmes.
• Strong background in developing and implementing fundraising strategies using a test‑and‑learn approach.
• Demonstrable experience managing integrated direct‑marketing campaigns across digital and offline channels.
• Highly analytical with the ability to interpret data, evaluate results and drive fundraising decisions.
• Experienced in budget management, forecasting and reporting against income targets and KPIs.
• Effective people leader with experience line‑managing and developing teams to achieve strong results.
• Strong stakeholder management skills, able to influence senior colleagues and collaborate across functions.
• Knowledge of fundraising compliance, data protection and supporter stewardship, with experience managing agencies and external suppliers.

What we offer

• Salary £50,000‑£55,000 per year, dependent on experience.
• Permanent contract based in London.
• Hybrid working model – three days per week in the London office.
• Inclusive environment with adjustments and accommodations available throughout the recruitment process.