Senior Marketing Executive

About the role

We are looking for a Senior Marketing Executive to lead B2B event marketing campaigns for a global series of technology and science conferences. The role is based in London with a hybrid working pattern (three days in the office).

Key responsibilities

• Attend team and sector meetings to align campaign objectives.
• Research competitive events and identify new marketing channels, including social media.
• Write copy for pre‑mail, main mail and re‑mail stages of campaigns.
• Source and analyse data for all events.
• Contact potential marketing partners (trade associations, newsletters, magazines, websites) to negotiate contra deals.
• Build and maintain relationships with long‑term media partners.
• Collaborate with sponsors and speakers to promote conferences.
• Maintain supplier contacts and monitor work progress (printers, mail house, couriers).
• Manage print runs through to delivery.
• Write and distribute press releases for maximum PR coverage.
• Execute e‑mail campaigns using the in‑house system and external platforms.
• Meet revenue, page‑view and marketing‑mix targets within budget and deadlines.

Required profile

• Minimum 2 years of event marketing experience, preferably in B2B settings.
• Proven ability to devise and implement multi‑channel marketing campaigns.
• Experience working with tech and science events.
• Strong copy‑writing and stakeholder‑management skills.
• Ability to work to budget, achieve sales targets and report to senior management.

Required skills