Senior National Account Manager – Tesco (Fixed‑Term)

About the role

Krispy Kreme is seeking a commercially driven Senior National Account Manager to lead and grow its strategic partnership with Tesco. This fixed‑term position (4‑6 months) offers the chance to shape retail plans, improve in‑store execution and drive sales for one of the UK’s leading grocery retailers.

Key responsibilities

• Lead and develop the strategic partnership with Tesco.
• Deliver ambitious account plans focused on sales growth, visibility and profitability.
• Drive cabinet‑level execution and improve in‑store presence, availability and shopper engagement.
• Build and manage a commercially strong promotional calendar.
• Identify and grow away‑from‑cabinet opportunities.
• Analyse performance data and turn insights into action.
• Partner cross‑functionally with Demand Planning and Operations to ensure strong execution.
• Support new product launches, retail trials and future format development.
• Track performance, identify opportunities and influence business decisions.

Required profile

• Proven experience in National Account Management, FMCG sales or customer management.
• Experience managing major grocery retail accounts, ideally Tesco.
• Strong commercial, analytical and negotiation skills.
• Excellent understanding of promotions, forecasting and retail execution.
• Ability to influence stakeholders and build strong customer relationships.
• Comfortable operating strategically while remaining hands‑on.
• Resilient, driven and commercially focused.

Required skills

What we offer

• 25 days holiday plus bank holidays (pro‑rata) with the option to buy up to 5 additional days.
• 5% employee / 3% employer pension contributions after 3 months.
• Life assurance at 1× salary.
• Bupa healthcare and access to WeCare and Grocery Aid support.
• Reward Gateway Treat Box and paid travel expenses.
• 50% off doughnuts and 30% off drinks at UK Krispy Kreme stores.
• Complimentary ‘Doughlightful Bites’ in the Support Office.