Senior Performance Marketing Manager

About the role

DeepL is looking for a Senior Performance Marketing Manager to lead and execute its global paid social and paid search programmes. You will be responsible for acquiring and converting customers across SMB and enterprise segments, working closely with cross‑functional teams to drive efficient, measurable growth.

Key responsibilities

• Own and scale paid social campaigns on LinkedIn, Meta, Reddit, X and emerging platforms, tailoring strategy, audiences and creative.
• Manage paid search efforts on Google Ads and Microsoft Advertising, overseeing keyword strategy, bidding, ad copy and landing page alignment.
• Allocate channel budgets in real time to meet CAC, pipeline and ARR targets, and run structured A/B tests to build scalable playbooks.
• Partner with ABM stakeholders to integrate paid media insights into account‑based strategies and report on pipeline contribution.
• Collaborate with product, sales, field and lifecycle teams to align paid initiatives with broader go‑to‑market plans.

Required profile

• 4‑6 years of performance marketing experience, preferably in B2B SaaS.
• Proven success running paid social campaigns on LinkedIn, Meta, Reddit and X.
• Hands‑on expertise with Google Ads and Microsoft Advertising across search, display and remarketing.
• Strong analytical ability to define KPIs, build dashboards and optimise budget allocation.
• Experience using AI tools to improve audience segmentation, creative testing or bid optimisation.

Required skills

• LinkedIn Ads
• Meta Ads
• Reddit Ads
• X Ads
• Google Ads
• Microsoft Advertising
• AI‑enabled marketing automation
• Data analytics and dashboard creation