Senior Product Analyst – Insight‑Led Product Strategy

About the role

We are looking for a Senior Product Analyst to own the product analytics workstream for a fast‑growing data‑driven business. You will partner with Product, Engineering and Commercial teams to turn data into strategic insights that shape the product roadmap.

Key responsibilities

• Lead end‑to‑end product analytics across multiple initiatives, acting as the analytical lead.
• Design, run and analyse experimentation programmes, from hypothesis creation to implementation.
• Define and evolve product KPIs and measurement frameworks for feature performance and user behaviour.
• Analyse member engagement, conversion, retention and transaction data to uncover optimisation opportunities.
• Collaborate with Product Managers to influence strategy and prioritisation through data‑driven recommendations.
• Translate complex analytical findings into clear, commercially focused insights for senior stakeholders.
• Promote best practices in product measurement and help build a mature experimentation culture.

Required profile

• Proven experience leading product analytics in a digital product environment.
• Strong background in experimentation, A/B testing and statistical analysis.
• Advanced SQL expertise and experience across the full analytics lifecycle.
• Experience with modern BI tools and data transformation frameworks.
• Excellent stakeholder management and the ability to influence product and commercial decisions.

Required skills

• SQL
• dbt
• Looker
• Lightdash
• A/B testing
• Statistical analysis