Senior Social Editor

About the role

The Senior Social Editor will drive audience growth for LADbible by distributing breaking news and trending content across social platforms. Working closely with journalists and editors, you will shape daily publishing schedules to maximise reach and engagement.

Key responsibilities

• Research and identify trending news, viral videos and stories before competitors.
• Collaborate with social editors, writers and journalists to develop and optimise content for Facebook, Twitter and other platforms.
• Schedule and post content, craft compelling headlines, captions and select eye‑catching thumbnails.
• Monitor performance using analytics tools and adjust tactics to maximise reach.
• Explore new audience‑growth methods across search and referral channels.

Required profile

• Minimum 5 years’ experience in a newsroom or digital publishing environment.
• Strong knowledge of UK and US news, pop culture and viral trends.
• Degree in Journalism, Broadcasting, Media or equivalent experience.
• Proven ability to work collaboratively and mentor junior colleagues.

Required skills

• Facebook and Twitter publishing tools.
• Google Analytics, Google Search, Trends, Chartbeat and NewsWhip.
• Headline writing and content packaging for digital audiences.
• Understanding of journalism law, ethics and proofreading.