Shopper Performance Strategy Director (Remote, UK)

About the role

We are seeking an experienced and commercially minded Shopper Performance Strategy Director to lead the strategic agenda for a global Shopper Performance function within a leading shopper marketing agency. This high‑profile leadership role shapes shopper performance strategies across APAC, Europe and North America for a key global FMCG client, working closely with client stakeholders, account leadership, creative and design teams, and regional shopper specialists.

Key responsibilities

• Lead the development and evolution of global Shopper Performance strategies, turning shopper, category, channel and commercial insights into measurable growth programmes.
• Act as a trusted strategic partner to senior client stakeholders, shaping priorities across brands, categories and markets while leading workshops, business reviews and planning sessions.
• Analyse shopper journeys, motivations and decision drivers to create effective path‑to‑purchase strategies for retail, e‑commerce and omnichannel environments.
• Apply shopper frameworks and performance methodologies to identify growth opportunities, optimise investment decisions and improve shopper effectiveness.
• Partner with Data and Insight teams to define success metrics, develop effectiveness frameworks and build optimisation roadmaps.
• Translate strategic thinking into clear creative, design and activation briefs, ensuring execution aligns with shopper objectives.
• Collaborate with Creative, Design, Production, Procurement and Account Management teams to deliver integrated, commercially effective solutions.
• Identify opportunities for asset harmonisation, scalability, innovation and continuous improvement across global markets.

Required profile

• Significant senior‑level strategy experience within shopper marketing, retail marketing, commerce or integrated agency environments.
• Proven track record working with global FMCG brands and managing complex multi‑market programmes.
• Deep understanding of shopper behaviour, retail environments, path‑to‑purchase principles and omnichannel marketing.
• Strong ability to translate insights into clear strategic recommendations and actionable programmes.
• Excellent presentation, storytelling and facilitation skills with the ability to influence executive audiences.
• Collaborative leadership style with experience partnering across Strategy, Creative, Design, Account Management, Data and Production functions.