Social Commerce Manager

About the role

We are looking for a commercially‑minded Social Commerce Manager to own and accelerate our TikTok Shop and broader social commerce strategy. This hands‑on role will combine creator partnerships, affiliate marketing and shoppable content to turn social engagement into measurable sales growth.

Key responsibilities

• Drive day‑to‑day performance of TikTok Shop, increasing revenue, orders, conversion rate and average order value.
• Manage product listings, promotions, bundles, vouchers and launch new items.
• Support TikTok Lives, flash sales and seasonal campaigns, reacting quickly to trends.
• Recruit, manage and grow relationships with creators and affiliates, coordinating gifting, briefs, UGC and content approvals.
• Track and optimise affiliate activity across TikTok Shop and other platforms.
• Plan, execute and analyse performance‑focused campaigns, testing new content formats and promotional strategies.
• Monitor competitors, platform developments and emerging trends.
• Report on revenue, conversion, AOV, creator performance and campaign results, delivering actionable insights to stakeholders.

Required profile

• Proven experience in ecommerce, social commerce, affiliate marketing, marketplace or digital marketing.
• Strong commercial mindset with focus on revenue growth and profitability.
• Experience managing promotions, product listings and multi‑channel campaigns.
• Excellent analytical, organisational and stakeholder‑management abilities.

Required skills

• TikTok Shop Seller Centre
• Shopify