UK&IE Layer Lead

About the role

Ceva is looking for a UK&IE Layer Lead, reporting to the Northern Europe Poultry Business Unit Manager. The role covers the strategy, sales and profitability of the layer range, and acts as the interface between the local and Corporate Franchise teams.

Key responsibilities

• Coordinate the layer range to ensure its promotion, growth of sales and profitability
• Create and implement the layer marketing plan with defined KPIs
• Segment customers (e.g. layer companies and prescribing vets), analyse Ceva's and competitors' market penetration, and identify and target major rearing and layer companies and their vets
• Manage 1 to 3 local key accounts (e.g. EWG and major layer customers) and build sustainable relationships with key customers and their decision-makers
• Develop robust account business plans for key accounts and major customers, reviewing them regularly
• Work with global and local poultry veterinary services to grow a sustainable layer business and differentiate Ceva's offerings according to customer needs
• Gather market intelligence, analyse Ceva data and build relationships with key opinion leaders
• Manage forecasting and supply of layer products with the UK supply team
• Manage the marketing and technical budgets for the layer range