Vice President of Sales (EMEA)

About the role

The company is a well‑established distribution business operating across the EMEA region in a technology‑led market. It is entering a new phase of strategic growth and is creating a standalone Vice President of Sales role to lead and shape the regional sales function.

Key responsibilities

• Develop and execute a sustainable revenue growth strategy for the EMEA region.
• Set and deliver measurable annual and mid‑year sales targets.
• Drive new customer acquisition while expanding key existing accounts.
• Improve forecasting accuracy, pipeline visibility and overall sales performance tracking.
• Lead, mentor and develop a geographically dispersed sales team.
• Embed performance metrics and accountability frameworks.
• Standardise territory planning, account management and pricing discipline.
• Collaborate with Operations, Marketing and Finance to support business objectives.
• Provide regular performance updates and strategic insight to senior leadership.

Required profile

• Proven senior sales leadership experience in printing, technology or a related industry.
• Extensive experience operating across EMEA markets and managing remote teams.
• Track record of driving revenue growth and building structure within established organisations.
• Strong background in consultative, relationship‑led sales environments.
• Experience implementing sales processes, performance frameworks and CRM‑driven reporting.
• Commercially astute with strategic planning capabilities.

Required skills

• CRM utilisation and reporting.