Account Director – Shopper & Experiential (Grocery/Beauty)

About the role

We are seeking an experienced Account Director to lead shopper activation and experiential campaigns for grocery, FMCG and health & beauty brands. The role combines strategic client partnership with hands‑on delivery of live brand experiences across retail environments.

Key responsibilities

• Lead end‑to‑end delivery of shopper activation, in‑store experiential, sampling and live brand experience projects.
• Build and maintain trusted relationships with senior client stakeholders.
• Translate briefs and creative concepts into robust operational plans.
• Coordinate production, staffing, field teams, suppliers and logistics to ensure flawless execution.
• Manage budgets, forecasting, profitability and commercial reporting.
• Identify growth opportunities within existing accounts and develop new business proposals.
• Mentor and support Campaign Managers and other team members.

Required profile

• Strong agency background delivering shopper activation, experiential or in‑store brand experiences.
• Proven experience with grocery/FMCG and/or health & beauty brands.
• Hands‑on track record of executing live activations in retail settings.
• Ability to manage multiple fast‑moving campaigns without compromising quality.

Required skills

What we offer

• Hybrid working model based in Maidenhead.
• Competitive salary up to £65,000 per year.
• Opportunity to work on high‑profile, large‑scale brand experiences.