Assistant Store Manager

About the role

EE, one of the UK’s leading mobile communications providers, is looking for an Assistant Store Manager to join its London retail team. In this full‑time, on‑site position you will work closely with the Store Manager to ensure smooth daily operations and deliver an excellent customer experience.

Key responsibilities

• Support the Store Manager in supervising store staff and coordinating work schedules.
• Monitor sales performance, KPIs and help the team meet or exceed targets.
• Assist with staff training, coaching and day‑to‑day people management.
• Maintain store standards, visual merchandising and stock levels.
• Handle customer enquiries and resolve issues promptly and professionally.
• Implement company initiatives, promotions and new product launches.

Required profile

• Proven experience in retail, hospitality or other customer‑facing environments, preferably in a supervisory or team‑lead role.
• Strong customer service orientation and ability to manage complex or escalated queries.
• Good organisational and time‑management skills with attention to detail.
• Clear verbal and written communication, comfortable interacting with customers, colleagues and management.
• Flexibility to work evenings, weekends and holidays in line with store trading patterns.

Required skills