B2B Marketing Specialist - London (Hybrid)

About the role

BARBRI is looking for a B2B Marketing Specialist to support its global B2B business, creating content, campaigns and events that engage law firms, in-house legal teams, legal institutions and other professional organisations in the UK and worldwide. The role covers content creation, campaign and event support, client-facing communications and demand generation for the legal education and professional development portfolio. It is based in London, hybrid (Tuesday and Thursday onsite), and pays £40,000 - £45,000.

Key responsibilities

• Create and manage B2B content such as thought leadership articles, blogs, case studies, email campaigns, newsletters, white papers and social media posts
• Partner with internal experts, clients and external contributors to develop marketing materials
• Coordinate with external agencies and vendors on PR, content and campaign execution
• Support the planning, promotion, delivery and reporting of conferences, webinars, workshops and roundtables
• Run LinkedIn organic and paid campaigns, including ad copy, campaign setup and creative briefs
• Support account-based marketing, lead generation and customer engagement
• Keep messaging and brand voice consistent across channels
• Use CRM and marketing automation platforms for segmentation, campaign execution and reporting
• Contribute to website content, landing page optimisation and digital customer journey improvements
• Create light assets in Canva and analyse campaign performance data

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent experience
• 3+ years in B2B, digital, content or campaign marketing
• Ongoing right to work in the UK; no visa sponsorship offered
• Strong written and verbal communication, attention to detail and project management skills
• Commercial awareness and comfort using AI tools

Required skills

• Experience managing multi-channel campaigns and social media, especially LinkedIn
• CRM and marketing automation platforms
• Preferred: HubSpot, Salesforce, Marketo, account-based marketing, SEO, Canva, webinar platforms

What we offer

• Health, dental, vision and life insurance, plus a 401(k) contribution
• Paid time off, on-site fitness facility and wellness programmes
• Learning resources, courses and workshops
• Flexible hours and remote work options
• Career growth, mentorship and coaching
• Employee assistance programme