Brand Manager

About the role

We are seeking a dynamic Brand Manager to lead the development and growth of consumer brands within the FMCG sector. You will shape brand strategy, drive market share, and deliver innovative marketing campaigns that resonate with customers.

Key responsibilities

• Develop and implement brand strategies to increase market share and consumer engagement.
• Plan, execute, and monitor marketing campaigns aligned with brand objectives.
• Analyse market trends and consumer insights to uncover growth opportunities.
• Collaborate with sales, product development, and other cross‑functional teams to support brand initiatives.
• Manage budgets, track ROI, and ensure optimal campaign performance.
• Oversee creation of marketing materials and maintain consistent brand messaging.
• Monitor competitor activity and adjust strategies to sustain a competitive edge.
• Report on brand performance and propose actionable improvements.

Required profile

• Proven experience in brand management within the FMCG industry.
• Strong understanding of market research and consumer behaviour.
• Excellent project management and organisational abilities.
• Ability to analyse data and translate insights into strategic actions.
• Effective communication and collaboration skills across teams.
• Proactive, results‑driven mindset.

Required skills

What we offer

• Permanent position based in Hampshire.
• Opportunity to work on leading FMCG brands.
• Competitive benefits package (details to be confirmed).