Brand Manager - Restructuring & Insolvency

About the role

K3 Advisory Group is looking for a commercially minded Brand Manager to lead brand coordination and go-to-market activity for its Restructuring & Insolvency (R&I) vertical, the unified KR8 Advisory brand. Reporting to the Chief Growth Officer, the role drives brand reach, demand generation, referrer engagement and revenue performance. It is a hybrid position: 3 days a week in the Manchester office and 2 from home, with occasional travel to other sites or events.

Key responsibilities

• Coordinate the go-to-market for the R&I vertical with discipline and channel leads, and act as the owner of the R&I Category Framework, keeping it live and feeding learnings to Growth Operations
• Build and own the annual and quarterly marketing plan, translating the distress-cycle go-to-market into messaging, content and campaigns
• Run the six-pillar channel mix: named-leader PR and thought leadership, LinkedIn, referrer newsletter, quarterly distress report, events and roundtables, and panel strategy
• Position named MDs and experts as commercial distribution assets, building the spokesperson pipeline and running the editorial board and PR programme
• Build category authority through thought leadership, earned media, guest commentary, awards, speaking slots and the quarterly distress report, coordinating with Web & Digital on SEO and domain authority
• Plan and deliver relationship demand programmes such as named-account ABM, sector plays, referrer webinars and roundtables
• Integrate R&I referrer activity with the Partners as a Channel model, tracking referral volume, conversion and repeat referrals in the CRM
• Flag cross-sell and reciprocity opportunities and ensure marketing complies with insolvency licensing, confidentiality and information barriers
• Manage suppliers, maintain contracts and oversee supplier spend
• Coordinate monthly MD board packs, manage the CEO and referrer newsletters, and develop media and competitor monitoring

Required profile

• Commercially minded, able to drive demand generation and revenue performance
• Ability to coordinate across PR, SEO, content, paid media and creative disciplines
• Experience of managing brand and PR programmes and stakeholder relationships