Business Development Executive

About the role

The Business Development Executive will be based in London and will travel across the region to promote and sell a leading soft‑drink portfolio. You will own a territory, develop new accounts and grow existing relationships within independent free‑trade, bar and hospitality groups.

Key responsibilities

• Sell, promote and deliver the full product range to on‑trade customers, meeting revenue targets.
• Generate new business while maintaining and upselling to existing accounts.
• Act as a brand ambassador, delivering product knowledge and training to clients.
• Plan, organise and lead client meetings and activation events.
• Negotiate contracts and ensure excellent customer service throughout the sales cycle.

Required profile

• Ambitious, self‑motivated and hungry for sales success.
• Strong customer‑oriented approach with the ability to exceed expectations.
• Confident communicator with a persuasive, assertive style.
• Willingness to work on the road and hold a valid driver’s licence.

Required skills

• Knowledge of the drinks industry, particularly wine, spirits and soft‑drinks.
• Ability to deliver product training and conduct activations.
• Negotiation and account‑management capabilities.

What we offer

• Competitive salary up to £30,000 per year.
• Company car and uncapped bonus structure.
• Opportunities for development, progression and training.
• Chance to work with globally recognised brands.