Business Development Manager

About the role

We are looking for a proactive Business Development Manager to drive growth across foodservice, wholesale, retail and distribution channels. You will own the end‑to‑end process of acquiring new B2B customers, expanding existing accounts and shaping the sales strategy for a wide range of FMCG products.

Key responsibilities

• Identify and win new business opportunities across foodservice, wholesale, retail and distribution.
• Grow existing accounts through strategic commercial account management.
• Recommend alternative product solutions to maximise margins, reduce waste and solve supply challenges.
• Negotiate profitable deals while protecting company margins.
• Build, mentor and lead a high‑performing sales team as the business scales.

Required profile

• Proven track record of winning new B2B business in FMCG.
• Experience selling into foodservice, wholesale, retail or distribution.
• Demonstrated ability to lead or mentor a small sales team.
• Strong commercial acumen beyond closing deals.

Required skills

What we offer

• Competitive base salary with bonus and commission.
• Car allowance and flexible hybrid working model.
• Annual salary reviews and generous holiday entitlement.
• Medical cash plan, mental health support and pension contribution.
• Learning and development opportunities, including the chance to shape a new sales function.