Business Development Manager (Parts and Accessories) - South East

About the role

Moto Direct, part of the international group Bihr, is looking for a Business Development Manager (Parts and Accessories) to develop and grow its commercial activity across the Southern UK. The role is field-based, with regular contact with customers, distributors, workshops and retail outlets, and a high degree of autonomy in planning visits and managing priorities. It is based in Blackburn, Derbyshire, on a hybrid basis.

Key responsibilities

• Develop and implement the commercial strategy for the region.
• Identify, qualify and convert new business opportunities across the territory.
• Develop existing customer accounts and increase sales, product penetration and loyalty in parts and accessories.
• Build relationships with distributors, dealers, workshops, retailers and other commercial partners.
• Promote products, ranges, campaigns and commercial initiatives.
• Plan and run customer visits, business reviews, product presentations and meetings.
• Monitor sales performance, gross margin, orders, opportunities and regional development.
• Negotiate commercial terms and support long-term partnerships.
• Analyse customer needs, market trends, competition and commercial risks.
• Work with Customer Service, Marketing, Purchasing, Logistics and Post-Sales teams.
• Record activity in the CRM/ERP system and report regularly to stakeholders.

Required profile

• Previous experience in the motorcycle, parts, accessories and lubricants sector is crucial.
• Experience in business development, field sales, account management, distribution, retail or B2B sales.
• Experience developing a regional customer portfolio and winning new business.
• Ability to manage a territory, plan routes and prioritise visits.
• Full, valid driving licence and availability for regular travel, including away from home, and use of a company vehicle.
• Professional level of English; additional languages are an advantage.

Required skills

• Good working knowledge of CRM/ERP systems and Microsoft Excel.
• Sales, customer relationship management and territory planning.

What we offer

• Permanent contract in an international team.
• Company vehicle, laptop and mobile phone.
• Training and professional development plan.
• Competitive fixed salary plus performance-related bonus.