Commercial Director - Enterprise & Agency

About the role

Pulse, an AI-powered contextual video targeting platform for YouTube advertising developed by Xapads Media, is expanding its commercial function in the UK and EMEA. It is looking for a senior, hands-on Sales Director to grow revenue with large and mid-market direct advertisers and with media agencies from independent networks to the major holding companies (Publicis, WPP, IPG, Omnicom, Havas, Dentsu). The role sells Pulse directly to brand-side marketing and digital teams and builds relationships across agency planning, trading, investment and data functions.

Key responsibilities

• Build and manage a pipeline of large and mid-market direct advertiser accounts, lead consultative sales cycles and close platform agreements, then partner with Customer Success on adoption and expansion.
• Own agency relationships at group trading, investment, data and technology levels, build a network of senior agency advocates and negotiate partnership agreements, reseller terms and joint go-to-market programmes.
• Own a defined ARR target, maintain pipeline forecasting and manage territory proactively.
• Represent Pulse at industry events and conferences, and feed market intelligence back into the business.
• Contribute to GTM strategy and commercial model design, and eventually recruit, onboard and mentor junior sales talent.

Required profile

• 7+ years of B2B sales experience in digital advertising technology, media SaaS or programmatic solutions, ideally with YouTube, video or contextual advertising exposure.
• Proven ability to sell to both direct advertisers and media agencies, with experience closing five- to six-figure platform or SaaS agreements.
• Existing senior relationships with UK holding company and mid-market agency groups.
• Fluency in how brands and agencies plan, buy and measure YouTube campaigns.

Required skills

• Strong commercial acumen: structuring bespoke deals, navigating procurement and building business cases.
• Excellent communication and presentation skills at director and C-suite level.
• Desirable: familiarity with GARM brand safety standards and contextual targeting, and experience selling to in-house marketing teams.