Conversion Rate Optimization Manager

About the role

This is a rare opportunity to build a Conversion Rate Optimisation function from the ground up within a high‑growth digital business. You will own the CRO roadmap, lead experimentation across multiple brands and products, and shape strategy with strong leadership backing.

Key responsibilities

• Define and execute the CRO strategy across several digital platforms.
• Design, run and analyse A/B and multivariate tests to improve conversion performance.
• Identify and prioritise optimisation opportunities across customer journeys and acquisition funnels.
• Establish structured experimentation frameworks and best‑practice processes.
• Collaborate with development, marketing, PPC and media teams to implement testing and align with acquisition strategy.
• Measure, report and communicate commercial impact to stakeholders.
• Support the growth of the CRO capability, including future team development.

Required profile

• Strong commercial experience in conversion rate optimisation and experimentation.
• Proven ability to design and run structured testing programmes.
• Confident stakeholder management and communication skills.
• Ability to work autonomously and take ownership of delivery.
• Commercial mindset focused on measurable business outcomes.

Required skills

• Optimizely
• VWO
• Convert
• A/B testing
• Multivariate testing

What we offer

• Competitive salary £50,000‑£60,000 per year.
• Hybrid working model (3 days onsite in Manchester).
• Opportunity to shape a new function with strong leadership support.
• Exposure to high‑traffic digital products and international markets.