CRM & Sales Associate

About the role

We are seeking a warm, organised and confident CRM & Sales Associate to join The Baby Cot Shop in London. You will be the first point of contact for high‑end clients, guiding them from initial enquiry through to purchase and after‑care, ensuring a seamless and personalised experience.

Key responsibilities

• Respond to client enquiries via email, phone, WhatsApp, Instagram, website and in‑store visits.
• Follow up new and existing leads promptly, building relationships and understanding client needs, timelines, preferences and budgets.
• Recommend suitable products, collections, finishes, fabrics and accessories based on each brief.
• Guide clients through the sales process, including quotations, invoicing, payment and after‑care.
• Support bespoke and made‑to‑order requests such as custom colours, embroidery, fabrics and finishes.
• Log all interactions in the CRM system, update lead stages, notes and follow‑up dates, and ensure no client is missed.
• Assist with CRM campaigns, event invitations, new collection launches and post‑purchase follow‑ups.
• Develop thorough product knowledge of furniture, bedding, accessories and interior design services.

Required profile

• Personable, detail‑oriented and confident when communicating with high‑end customers.
• Strong organisational skills and ability to manage multiple enquiries simultaneously.
• Passion for luxury retail and interior design, with a genuine interest in helping families create beautiful nurseries.

Required skills

• Proficiency in using a CRM system to track leads and client interactions.