Data Activation Lead

About the role

We are looking for a Data Activation Lead to drive the transformation of customer engagement through data, analytics and marketing technology. In this strategic leadership position you will oversee the activation of customer data across multiple channels, enabling personalised experiences and commercial growth.

Key responsibilities

• Lead and develop a high‑performing Data Activation team.
• Design and execute strategic Martech initiatives, including personalisation and targeted engagement programmes.
• Own activation‑focused data pipelines, ensuring data is accessible, accurate and actionable.
• Identify and prioritise new opportunities to leverage customer data across digital and marketing channels.
• Manage the Data Activation roadmap in line with business objectives.
• Collaborate with marketing, product, engineering, analytics and external partners to deliver impactful solutions.
• Ensure Martech platforms comply with architecture, security, governance and GDPR requirements.
• Act as the primary point of contact for data activation initiatives across the organisation.

Required profile

• Proven experience leading Data Activation, Martech, CRM or Customer Data Platform programmes.
• Strong track record building and managing multidisciplinary data teams.
• Demonstrated ability to influence senior stakeholders in product, marketing, engineering and compliance.
• Commercial mindset with a record of measurable business impact from data initiatives.

Required skills

• Hands‑on experience with enterprise Martech platforms such as Segment (or similar CDP) and Braze (or equivalent engagement platform).
• Proficiency with Snowflake data warehousing.
• Working knowledge of cloud environments like AWS or GCP.
• Understanding of customer data architecture, activation pipelines and GDPR/consent management.

What we offer

• Competitive salary of around £90,000 per year.
• Excellent benefits package.
• Hybrid working model (London or Bristol office with remote flexibility).
• Opportunity to shape data‑driven customer experiences in a forward‑thinking organisation.