Digital Content Creator

About the role

We are seeking a Digital Content Creator to lead the organic social media and thought‑leadership strategy for our client. Working closely with senior leaders and the wider marketing team, you will shape personal branding, develop multi‑format content and ensure the agency remains distinctive and highly visible across digital channels.

Key responsibilities

• Develop content and platform recommendations that support client growth and marketing goals.
• Collaborate with senior leaders to build personal profiles and expand their social audiences.
• Stay ahead of social media trends, formats and audience behaviours to maximise engagement.
• Promote content through external platforms, communities and partnerships to boost reach.
• Present plans, performance insights and creative ideas to senior stakeholders.
• Create and oversee multi‑format content (copy, short‑form video, graphics) ensuring high quality.
• Manage content calendars and sign‑off processes to keep campaigns on schedule.
• Train senior leaders and the wider team on personal branding, platform best practices and audience engagement.
• Monitor social channels, respond to comments and manage daily interactions.
• Introduce new digital tools and templates to enhance creative capabilities.
• Review performance data, produce clear reports and feed insights back into the broader marketing plan.
• Align marketing activity with commercial goals and track success against targets.
• Manage marketing budgets to ensure strong ROI.
• Support junior team members through feedback and internal training sessions.

Required profile

• Deep, up‑to‑date knowledge of LinkedIn, YouTube, TikTok, Instagram and Reddit.
• Proven track record of creating high‑performing content for each platform.
• Strong hands‑on skills in writing, short‑form video and image production, tailored to different audiences.
• Analytical and target‑oriented with ability to track performance, spot trends and optimise future content.
• Self‑directed, detail‑oriented and able to bring clear structure and accountability to marketing plans.
• Highly curious about emerging digital tools and formats, with a passion for experimentation.

Required skills

• LinkedIn
• YouTube
• TikTok
• Instagram
• Reddit
• Copywriting
• Short‑form video production
• Image production