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Digital Marketing Executive (12-Month Fixed Term)

Morgan McKinley · Reading

28,000 - 30,000 GBP/year 🇬🇧 English
Brevo Google Analytics Google Ads CRM systems Email marketing

Job description

About the role

We are looking for a data‑driven Digital Marketing Executive to join a leading luxury hospitality and leisure brand on a 12‑month fixed‑term contract. The role is primarily remote, with an expectation to travel to our Reading office once a week, and a valid driver’s licence is essential.

Key responsibilities

  • Plan, create and execute email marketing campaigns across all clubs and central initiatives.
  • Monitor, analyse and report on email performance, providing recommendations for optimisation.
  • Develop and implement automated email journeys and customer segmentation.
  • Assist the web agency with website updates, landing‑page creation and form development.
  • Collaborate with sales, membership and operations teams to support integrated marketing activities.
  • Analyse performance data from Google Analytics, Google Ads, social media and CRM systems.
  • Produce insights and recommendations based on paid‑media performance.
  • Gather customer feedback through surveys and translate insights into communication strategies.
  • Create monthly marketing performance scorecards tracking key KPIs.

Required profile

  • Experience managing email campaigns, preferably using Brevo.
  • Strong analytical mindset with ability to interpret data from multiple digital channels.
  • Comfortable working remotely while attending weekly on‑site meetings.
  • Valid driver’s licence for occasional travel to the Reading office.

Required skills

  • Brevo (email platform)
  • Google Analytics
  • Google Ads
  • CRM systems
  • Website CMS (updates, landing pages)
  • Email marketing

What we offer

  • 12‑month fixed‑term contract
  • Salary between £28,000 and £30,000 per year
  • Primarily remote work with weekly office visits
  • Opportunity to work for a prestigious luxury hospitality brand

Questions fréquentes

Le salaire proposé pour ce poste est de 28-30k GBP par an. Le détail figure dans l'annonce.
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Published 2 months ago

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Morgan McKinley

Reading