Digital Marketing Executive

About the role

We are seeking a Digital Marketing Executive to lead the marketing strategy for an established technical company specialising in industrial chemical solutions. Based in Winsford, the role will work closely with the on‑site sales team to generate high‑quality inbound leads and support business development.

Key responsibilities

• Design, launch and optimise multiple targeted e‑marketing campaigns each month.
• Maintain and cleanse CRM data, track bounces and update prospect records for tele‑marketing follow‑ups.
• Create technical blog posts, whitepapers and high‑quality video content such as testimonials and product explainers.
• Schedule and publish regular LinkedIn posts to sustain a consistent brand presence.
• Update and manage the company’s e‑commerce platform to ensure a smooth purchasing experience.
• Monitor market news and trends to identify optimal sectors for lead generation.
• Implement and manage marketing automation tools, streamline workflows and leverage AI‑driven automation.

Required profile

• Proven experience in developing and executing marketing strategies and e‑marketing campaigns.
• Track record of generating high‑quality business opportunities for sales teams.
• Degree‑level education, preferably with a scientific or technical background.
• Curiosity and willingness to learn the technical aspects of the chemical industry.

Required skills

• Adobe Premiere Pro
• CapCut
• Adobe Express
• CRM systems
• Marketing automation tools
• AI automation