Digital Marketing Manager / Product Manager

About the role

We are seeking an experienced Digital Marketing Manager who will also own product management responsibilities. You will shape integrated marketing campaigns for both B2B and B2C audiences, turning services into market‑ready products.

Key responsibilities

• Lead the design and execution of digital marketing strategies across multiple channels.
• Develop and launch product‑focused campaigns that drive traffic and measurable business outcomes.
• Package services into marketable products that meet identified customer needs.
• Contribute to go‑to‑market plans, crafting clear value propositions and messaging.
• Collaborate closely with sales and wider teams to generate leads and revenue.
• Track, analyse and report on campaign performance using data‑driven insights.

Required profile

• Proven experience in digital marketing and product management within a services environment.
• Demonstrated success managing both B2B and B2C campaigns.
• Strong analytical mindset with the ability to turn data into actionable strategies.
• Pragmatic, collaborative and comfortable working at the core of business engagement.

Required skills

What we offer

• Opportunity to influence new market entry and growth.
• Supportive, inclusive culture that values diversity.
• Competitive salary range of £45,000‑£55,000 per year.