Digital Marketing & Web Professional

About the role

We are looking for a Digital Marketing & Web Professional to join our dynamic team and drive omni‑channel campaigns for Canon UK & Ireland. You will manage our online presence, develop landing pages and optimise performance across B2B digital platforms.

Key responsibilities

• Translate stakeholder briefs into high‑impact landing pages that generate brand awareness and demand.
• Develop, manage and maintain website content in line with brand guidelines, ensuring accuracy and timely updates.
• Localise EMEA content for the UK market and oversee day‑to‑day website updates, SEO checks and performance optimisation.
• Plan and implement SEO and Generative AI Optimisation (GEO) strategies, conduct keyword research and monitor rankings.
• Create and manage Eloqua campaign canvases, HTML emails and landing pages, applying UTM parameters, QR codes and vanity URLs.
• Analyse campaign and website performance using Google Analytics and Looker Studio, providing insights and recommendations.
• Collaborate with Canon Europe, NSOs and internal stakeholders, sharing updates and fostering strong relationships.

Required profile

• Proven experience in B2B digital marketing and website management.
• Strong understanding of SEO, content localisation and performance analytics.
• Ability to work collaboratively with cross‑functional teams and manage multiple projects.

Required skills

• SEO
• Google Analytics
• Looker Studio
• Eloqua
• HTML
• Keyword research
• UTM parameters
• QR codes
• Vanity URLs

What we offer

• Competitive salary ranging from £35,308 to £44,654 per year.
• Opportunity to influence digital strategy for a leading global brand.
• Collaborative environment with exposure to European markets.