Digital Performance Coordinator

About the role

Digital channels are central to how we connect with prospective learners. As a Digital Performance Coordinator you will use data, insight and experimentation to maximise the impact of paid and organic campaigns for University of Cambridge Professional and Continuing Education.

Key responsibilities

• Plan, launch and optimise paid social campaigns on Meta, LinkedIn and other platforms.
• Support paid search and display activities, ensuring proper setup and ongoing optimisation.
• Manage end‑to‑end campaign delivery, including targeting, ad creation, budget pacing and performance monitoring.
• Track key metrics such as CPA, CTR, reach and conversions and implement improvements.
• Oversee organic social scheduling, engagement and performance reporting.
• Collaborate with email, content and web teams to deliver integrated, on‑brand campaigns.
• Analyse performance data, produce insights and recommend actions.
• Run A/B tests and explore new tools, including AI‑driven features.
• Ensure all digital activity complies with brand, accessibility and regulatory standards.
• Work with external partners or agencies when required.

Required profile

• Proven experience delivering and optimising digital marketing campaigns, especially paid social and PPC.
• Familiarity with audience segmentation and full‑funnel digital marketing principles.
• Strong analytical mindset with the ability to turn data into actionable insights.
• Excellent attention to detail in campaign setup and quality assurance.
• Ability to manage multiple campaigns simultaneously and communicate insights clearly.
• Proactive, test‑and‑learn approach to continuous improvement.

Required skills

• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Ads
• Google Analytics 4 (GA4)