Digital Website Executive

About the role

As a Digital Website Executive you will be the key owner of Foresters Financial’s UK website, ensuring it stays accurate, engaging and performance‑driven. You will blend creativity with data‑focused decision making to support marketing campaigns, optimise user journeys and continuously improve site performance.

Key responsibilities

• Manage day‑to‑day website updates and content using the Sitecore CMS, maintaining alignment with business priorities.
• Support navigation, content structure and user‑journey enhancements, troubleshooting routine issues and liaising with developers when needed.
• Upload and optimise campaign and product content, create landing pages, and ensure all material follows SEO best practices and brand guidelines.
• Monitor site performance with Google Analytics, track traffic, engagement and conversion metrics, and provide actionable insights.
• Support tagging and tracking via Google Tag Manager and contribute to performance reporting.
• Assist with on‑page SEO, content enhancements and PPC landing‑page creation, collaborating with agencies and internal stakeholders.
• Act as the primary contact for website requests, gather requirements and prioritise work alongside the Digital Marketing & Design Manager.

Required profile

• Experience managing website content and updates within a CMS environment.
• Strong understanding of SEO, analytics and data‑driven optimisation.
• Ability to work collaboratively across marketing, design and development teams.
• Interest in emerging digital trends such as AI‑driven search.

Required skills

• Sitecore CMS
• Google Analytics
• Google Tag Manager
• SEO (on‑page optimisation)
• PPC / paid‑media landing‑page creation

What we offer

• Full‑time permanent role (35 hours/week) with flexible working.
• Competitive salary of £33,000‑£35,000 per year.
• Opportunity to develop expertise across website management, analytics and digital marketing.