Director, Media

About the role

The Director, Media for Great Britain & Ireland will lead the end‑to‑end media, digital and connections strategy for all Coca‑Cola brands in the region. This senior position translates global frameworks into locally relevant, consumer‑centric media plans that drive brand growth and commercial performance.

Key responsibilities

• Define and own the annual media vision, channel priorities and strategies across all brands.
• Integrate media plans with social, influencer, experiential, PR, content, sponsorship and customer activation initiatives.
• Monitor performance, report ROI and optimise media spend to meet brand and business KPIs.
• Manage forecasting, budgeting, investment shifts and ensure compliance with responsible marketing policies.
• Lead agency relationships, drive operational excellence and foster innovation with media owners and partners.
• Collaborate with bottling partners and support senior IMX and media team members.

Required profile

• Proven senior media leadership experience within a complex, multi‑brand environment.
• Deep understanding of the evolving media ecosystem and consumer behaviour.
• Strong commercial mindset with ability to translate insights into actionable media strategies.
• Experience managing large budgets, forecasting and governance compliance.
• Excellent stakeholder management and ability to influence senior commercial and marketing leaders.

Required skills