Engineering Director - Marketing Technology

About the role

Barclays is looking for an Engineering Director for Marketing Technology at its Glasgow campus. The role is accountable for engineering leadership and delivery of Marketing Technology platforms within PBWM, using marketing capabilities across the group. It focuses on building and evolving scalable platforms for campaign management, client communications, audience management and personalised engagement, and works closely with Marketing, Product, Data, Architecture, Cyber, Operations and Risk.

Key responsibilities

• Lead and develop high-performing engineering teams, fostering a culture of engineering excellence, collaboration, innovation and accountability.
• Own and execute the engineering roadmap for Marketing Technology, aligning platform evolution and investment priorities with PBWM and wider Barclays technology strategy.
• Lead the engineering and evolution of Salesforce Marketing Cloud and the broader Marketing Technology ecosystem, ensuring scalable, secure and resilient architecture.
• Drive modern engineering across marketing platforms, APIs, integrations and data capabilities, connecting Marketing Technology with CRM, customer data and wider enterprise platforms.
• Partner with Marketing, Product, Data and Architecture to translate business strategy into technology capabilities, drive platform modernisation and simplify adoption of emerging technologies.
• Be accountable for delivery outcomes across quality, cost, operational resilience, cyber security, data privacy and risk, and act as senior escalation point for complex technology and production issues.

Required profile

• Strong engineering and people leadership experience building, transforming and operating enterprise technology platforms in large-scale, complex and regulated environments.
• Proven experience shaping platform strategy and engineering roadmaps, and driving modernisation, automation and engineering standards.
• Strong leadership and stakeholder management skills, able to negotiate with and influence senior stakeholders internally and externally.

Required skills

• Deep understanding of Marketing Technology architecture, including campaign management, marketing automation, client communications, audience management and personalisation.
• Strong experience with Salesforce Marketing Cloud or comparable platforms, including integration with CRM and customer data.
• Knowledge of APIs, microservices, cloud platforms, data integration and event-driven architectures.
• Experience integrating Marketing Technology with customer and prospect data, consent and preferences, and multi-channel communication such as email and SMS.