General Manager

About the role

We are seeking a hands‑on General Manager to lead our UK business, supplying complete systems and component parts to dealers and installers across the UK. The role combines strategic leadership with direct customer engagement and sales cycle management.

Key responsibilities

• Lead and develop the UK team to meet revenue and profit targets (P&L ~£10 m turnover).
• Set sales objectives, devise strategies and motivate the sales force.
• Oversee leadership functions, coaching and mentoring both direct and indirect reports.
• Conduct market analysis to monitor competition and economic trends.
• Identify and drive growth in new market focus areas.
• Ensure operational excellence across inventory, logistics and assembly teams.

Required profile

• Proven track record selling technical products and solutions, preferably in manufacturing or distribution.
• Strong product‑oriented mindset with experience in a distribution model.
• Ability to develop customer relationships and lead a diverse, experienced team.
• Willingness to travel internationally and work within a 75‑minute radius of the office.

Required skills

What we offer

• Competitive salary up to £100,000 per year.
• Bonus scheme, car or car allowance, pension and insurance.
• 25 days holiday.
• Office‑based role with occasional international travel.