General Manager – UK Business

About the role

We are seeking a hands‑on General Manager to lead our UK business, delivering technical products and solutions to dealers and installers across the country. You will be based within 75 minutes of our Swindon office and will report directly to the Group, overseeing a profitable, mature operation.

Key responsibilities

• Own full P&L responsibility for a £10m turnover business.
• Set and drive sales objectives, develop strategies and motivate the sales team.
• Coach, mentor and develop both direct and indirect reports across sales, logistics and assembly.
• Conduct regular market analysis to identify competition and growth opportunities.
• Lead operational excellence in inventory, logistics and assembly functions.

Required profile

• Proven track record selling technical products in manufacturing or distribution environments.
• Strong product‑oriented mindset with experience in customer‑facing roles.
• Ability to develop relationships with customers and partners.
• Leadership experience managing mixed‑experience teams.

Required skills

What we offer

• Competitive salary up to £100,000 per year.
• Performance bonus.
• Company car or car allowance.
• Pension scheme and insurance.
• 25 days holiday.