Global Marketing Director – Luxury Ready‑to‑Wear Brand

About the role

We are seeking an experienced Global Marketing Director to lead the marketing function of an internationally recognised luxury ready‑to‑wear fashion house. Based in London, the role reports directly to the CEO and works closely with senior leaders across Creative, Product, Commercial, Retail, Wholesale and E‑commerce.

Key responsibilities

• Develop and execute a global marketing strategy aligned with commercial objectives and brand vision.
• Lead integrated seasonal campaigns, product launches, fashion‑week initiatives and brand activations across all consumer touchpoints.
• Maintain consistent global brand positioning while adapting to key international markets.
• Oversee digital, social, CRM, content, paid media, events and experiential marketing channels.
• Collaborate with Creative and Product teams to ensure marketing reflects brand identity and storytelling.
• Direct global PR and communications, manage agency relationships and cultivate media, cultural and influencer networks.
• Identify strategic partnerships and collaborations to boost brand awareness.
• Work with E‑commerce teams to improve acquisition, retention, conversion and lifetime value through data‑driven initiatives.
• Support Retail and Wholesale with marketing programmes, store activations and market launches.
• Manage global marketing budgets, agency contracts and campaign performance, ensuring measurable ROI.
• Build, mentor and develop an international marketing team and foster cross‑functional collaboration.

Required profile

• Significant senior marketing leadership experience within the luxury fashion industry, preferably ready‑to‑wear.
• Proven track record of developing and executing international marketing strategies for a global luxury brand.
• Deep understanding of luxury brand positioning, consumer behaviour and omnichannel marketing.

Required skills